TAKING THE NATURAL COURSE
On The Green CBD is pioneering the use of natural hemp extracts to improve golf performance
After moving from the UK to the US to attend and graduate from the Golf Academy of America, young golf pro Nick Fishenden was in the first stages of his professional ambitions, competing on the Gateway Tour. Then, a devastating back injury brought it all to a sudden halt. What could possibly be next when one’s lifelong dream ends?
Call it fate or providence but Nick found himself working in the fledgling cannabidiol (CBD) industry. CBD’s remarkable ability to naturally treat a wide range of conditions, from chronic pain to anxiety and insomnia, restored Nick’s ability to enjoy the game. It also revealed his calling. He immersed himself in understanding CBD’s complex structures and how they interact with the body’s own endocannabinoid system and its network of neurotransmitters that affect pain, memory, mood, appetite, sleep, metabolism and immune functions. The more he learned, the clearer his future became. In 2019 Nick launched On The Green CBD, whose wide range of products are specifically designed to help golfers feel and play their best.
“My background in golf set the direction for our CBD product line,” says Nick. “All of my focus was on what would be useful for the golfer.” He is quick to stress that On The Green products do not contain THC, the cannabinoid that induces the “high” associated with cannabis. “Our science eliminates THC and enhances the mix of high-quality, pure, organic CBDs with select terpenes that are the naturally occurring chemicals in plants used to manufacture essential oils. It’s this proprietary mix that makes our products uniquely effective for golfers.”
Partnering with his father, Neil, an experienced entrepreneur, Nick’s new company has already made inroads into the British and American markets through specialist golf shops and online direct-to-consumer sales. A prestige brand, On The Green has recently inked placement agreements with luxury clubs Santa Lucia Preserve, Southern Highlands and The Farm. Additionally, an exclusive arrangement with golf marketing heavyweight, The Buffalo Groupe, is expected to accelerate awareness for the new brand
Highly visible golf professionals are also contributing to awareness of CBD’s efficacy. Bubba Watson, Charley Hoffman, Lucas Glover and Fred Couples all actively promote the use of CBD. On The Green’s own ambassadors – Scott Drummond, winner of the Volvo PGA Championship at Wentworth, and the senior tour’s Phil Golding – also tout the brand’s unique formulations. “And our product range has received excellent coverage from US media and affiliate platforms like Golf.com,” adds Nick.
That product range includes three lines of tinctures – Focus, Recovery and Sleep – as well as sunblock, vegan gummies, soft-gel capsules, hand sanitizer and an arnica-and-turmeric relief cream. “All have been created to either aid players when they are on the course by helping their mind relax,” says Nick, “or to assist their post-round recovery by improving sleep or reducing inflammation.”
While golf has been the focus, Nick recognizes the opportunity to extend the brand into complementary markets. Financial interest by investors in the spa industry is driving development of a range of spa products, which will be introduced in the coming months. Discussions have also begun with representatives from other sports, including cricket, cycling and racket sports.
Presently, though, golf remains the primary focus. “We know our CBD products are very good for golfers,” says Nick. “I use them on a daily basis to get restful sleep, and the roll-on cooling gel is within arm’s reach at all times for my back pain. It has an immediate effect.” On The Green’s effect on the golf industry appears immediate as well.