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SECOND SKIN

Augustinus Bader

Augustinus Bader translates advances in stem-cell biotechnology to create cosmetic creams that genuinely restore and renew the skin

Specialist skincare firm Augustinus Bader was born from a serendipitous meeting at a dinner party. This is where French investor, Charles Rosier, first met German Professor Augustinus Bader, a leading specialist in stem-cell research who developed a topical wound-gel used to repair skin that had been severely damaged by traumatic injury and burns. The pair put their skills together to create a cosmetic cream that uses the same principles behind that medical technology to restore, renew and regenerate the skin.

“The skincare works with your own skin,” explains Professor Bader. “There are no stem cells added or removed. We focus in contrast on responding to the needs of the stem-cell microenvironment by providing the specific molecules involved in triggering the natural regeneration process. The formula is essentially a toolbox for when your skin needs repair.” Since launching in 2018, Augustinus Bader Skincare has been endorsed by numerous celebrities (including Victoria Beckham, Melanie Griffith and Naomi Campbell) and received 21 awards for its range of enriched creams, oils, lotions and cleansers. All contain Bader’s groundbreaking TFC8 technology, a complex of natural amino acids and medical-grade vitamins that guide nutrients to cells, creating the optimal environment for cellular renewal. “This is technology that took 30 years of research to complete and it really works, which is why we have such a very high repurchase rate,” says Charles. “Our customers keep coming back.”

It took Charles Rosier two years from meeting Professor Bader to persuade him to branch into the skincare market, an industry that neither partner knew anything about before starting the company. Charles had become convinced of the wound-gel’s potential after Professor Bader showed him before-and-after photographs of patients he had treated. “I was incredibly impressed by this and wondered if we could make the medical treatment more widely available as I thought it would be amazing to have in war zones to be used by the Red Cross,” says Charles. “I was thinking about how to help people and thought that you could create a cream for wrinkles that would raise money to pay for scientific research. It took me two years to convince Augustinus to do it and then, after I had convinced him, it took another year to turn the wound-gel into a cosmetically approved cream.”

Given its origins, it should come as no surprise to learn the company retains strong social and environmental values. Charles and Augustinus have pledged to give a large proportion of profits to continue the biotech research and make the medical gel more widely available. The company supports the Augustinus Bader Foundation, which is committed to making a meaningful impact on various issues of global importance. The company changed its production to hand sanitizer during the Coronavirus pandemic and donated sanitizer and face cream to frontline medical workers globally. It has also made financial contributions to combat racism and criminal injustice, deliver medical aid in war-torn countries and support children’s charities in countries such as Rwanda and Jordan.

“We absolutely want to be authentic to the initial mission and to make a positive impact,” says Charles. “As we are a new company, we can shape it from the start in the way we like. In everything we do, we are driven by results and a desire to address issues, whether that’s how men and women care for their skin or finding ways to improve the social and environmental nature of the planet.”

www.augustinusbader.com