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JEWEL IN THE GOWN

Tatiana

Thirty years ago, the Velvet Revolution transformed the way people in the Czech Republic made art, music and fashion. A new generation of designers emerged from behind the Iron Curtain, with clothes that were luxe and liberated. Among them was Tatiana Kovaříková, a young designer from Bohemia who went on to launch the iconic label Tatiana.

Now one of the most celebrated figures in Czech fashion, Tatiana is known worldwide for fabulous, timeless designs that celebrate femininity. “I love seeing women in beautiful clothes,” she says. “My evening dresses are made from lace, tulle and Swarovski crystals, to highlight a woman’s silhouette and sensuality.”

Unsurprisingly, her showstopping gowns have won her famous fans. The Hollywood star Andie MacDowell has a collection of her dresses and, in 2015, Tatiana was invited to design for Sophie, Countess of Wessex. She made an elegant lilac gown, with embroidery and a sweeping skirt, which Sophie wore to the wedding of Prince Carl Philip and Princess Sofia of Sweden. “To create that dress was a real honour and it was amazing to see it at a royal wedding.”

Tatiana still works from her atelier and boutique in Prague’s Old Town. There, she designs her ready-to-wear collections and meets her clients for bespoke commissions. “I find it crucial to build a relationship with every one of my customers,” she says. “My goal is always to make a client feel comfortable, to support her individuality and creativity, to let our imaginations fly together.”

Away from the atelier, she is known for her charity work with Unicef and Be Charity, a Czech foundation that supports people with long-term illnesses. “I am very happy to participate in local activities,” she says. “I think people should use their influence to help those in need.”

If anyone knows about the power of fashion, it’s Tatiana. “After the Velvet Revolution, there was great demand for anything new – particularly good fashion,” she says. “It still inspires me. I always encourage my clients to show their personality and elegance. Don’t be afraid to stand out.”
www.tatiana.cz