ESSENCE OF HISTORY
The Merchant of Venice’s elegant fragrances hark back to potions that were perfected by medieval masters of the art
“The Merchant of Venice takes its inspiration from the rich history of the city and its centuries-old trade routes with the Orient,” says Marco Vidal, CEO of the luxury perfume brand. “Between the 13th and 16th centuries, the Venetian republic was renowned for its commercial splendour and for introducing precious raw materials, spices and essential oils from Asia into the European markets.”
The Merchant of Venice seeks to revive the perfumery tradition that emerged during that period. Its master perfumers reinterpret ancient recipes and create fragrances from unusual ingredients, which are then carefully bottled and preserved. “We use raw materials never used in modern perfumery,” says Marco. “Our Rosa Moceniga fragrance is made with a botanical species of rose found only in Venice. Another, Blue Tea, is extracted from a very precious tea cultivated high in the mountains between China and Japan.
“Every fragrance we create has a unique cultural and historical significance, so it is more than just a perfume,” says Marco. “It is part of our tradition.”
The same is true of the exquisite bottles, whose colour and shape are inspired by the age-old glassmaking industry that made the Venetian island of Murano famous. “The shape of the bottle was created by Arturo Ricci,” says Marco, “one of the top designers in the perfume industry. He appreciates the unique cultural heritage of our brand.
“It is important that we honour and preserve not only the perfume tradition but also other Venetian specialties such as glassmaking and gold-beating. These survive in the decoration of our bottles and in other products we have developed.” Marco is referring to a collection of authentic Venetian vases, diffusers, tea lights and lanterns designed to complement the brand’s exclusive range of perfumes, skincare and bath products.
With its fragrances and products, The Merchant of Venice indulges its customers in a “cultural luxury” in which high-quality perfumery products can transport the wearer on sensory journeys through Venetian history, including its ancient trade routes. Each perfume becomes a unique combination of art, design, culture and innovation to emphasize the excellence of Italian-made products.