BEST CASE SCENARIO
Aleon creates sturdy and stylish aluminium suitcases and laptop cases that are built to last
Anyone who travels on a regular basis knows the importance of a case that won’t let you down. That’s precisely what Aleon has produced with its range of aluminium carry-on, check-in and laptop cases. It’s even in the name – AL comes from the Periodic Table’s symbol for aluminium, while “eon” is an incredibly long period of time. Not only are all of the company’s products durable and stylish, but they are also beautifully designed to ensure that travelling is as effortless as possible.
“We decided to make this very solid-looking square so that people can pack their things more easily,” explains Aleon CEO Carol Elms. “The vertical opening mechanism means you can go anywhere and just pop it open and grab things as you go.”
Before she founded Aleon, Carol worked in the aviation industry, while her business partner, Mr Zhong Qi-Li, has 30 years of experience in the aluminium industry. Both combined their expertise to create a case that’s incredibly robust and resilient but also lightweight. What’s more, each case comes with a 10-year manufacturer’s warranty in the unlikely event that anything goes wrong.
“There’s nobody else doing that in the industry,” says Carol. “You can either take it to one of our repair shops or send it back and we’ll rebuild it. This is not just for one or two trips – it’s for the journey that people take in their life. A really good business briefcase should give you confidence when you’re rolling it into a meeting or to negotiations.
“That’s what started the dream,” she continues, “the idea of helping people who are on the journey towards their dreams. Maybe they don’t yet have their own private jet or yacht, but in the same way that a good pair of shoes can help you, so can a good business case.”
What’s more, for every case sold, the California-based Aleon makes a donation to the Abundant Life Foundation, which provides solar-powered lights to areas in Honduras with no electricity. “We’re a smaller company, but it’s still crucial for me to give back to society,” says Carol. “Travel opens your eyes to the world and brings light to your life, so we thought it would be great to bring light to the lives of people that need it, both literally and metaphorically.”